Globe and Mail – In the listings game, the ground shifts

On in News Room by

“Sage Real Estate, formerly a Sutton Group franchise, split from Sutton in September and created its own version of the Multiple Listing Service available only to Sage clients. It is the first brokerage in the GTA to do so.

Sign with Sage and you get all the bells and whistles of a traditional brokerage, including a listing on the Toronto Real Estate Board’s MLS. But you also get a dedicated website for your home complete with up to 30 professionally shot photos and a description of the property, a link to Sage’s own corporate site and social media sites like YouTube, LinkedIn, Facebook, Realty Stock, Oodle, Craigslist and Kijiji.

Mr. Hedvigi got three competing offers for his Royal York Road and Bloor Street home within a week of listing with Sage – two through Facebook and one through Google – and sold the property in the high $700,000 range or $50,000 above the list price.” Read the full article

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